Zeotap Is Now Google Cloud Ready – BigQuery Certified
April 17, 2025
We’re thrilled to share that Zeotap has officially been recognized as Google Cloud Ready
Resource Library
Stay in the know with marketing resources from the CDP experts
How CDPs Boost Personalisation in Omnichannel Retail Marketing
May 16, 2024
Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced
5 Use Cases Why Retailers Need a Customer Data Platform (CDP)
May 13, 2024
A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights
CDP Diaries: The Ideal Customer Journey for Retail
May 8, 2024
In the ever-evolving landscape of retail, delivering personalised and seamless customer experiences is essential for
Behavioural Segmentation – Types, Examples and Strategies
May 7, 2024
Segmentation is nothing new to marketers. However, marketing segmentation traditionally involved simple things like demographics
The Power of Audience Suppression in Telco Marketing: A CDP Perspective
April 16, 2024
In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly
Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels
April 15, 2024
Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective
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What our customers say
"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and
inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
"Zeotap is a strategic partner of Google Cloud in EMEA, driving
additional value and improved experience for our customers with
GCP. We realise that leveraging first-party data to drive digital
transformation and omni-channel personalisation is top of mind for
retailers - while also ensuring the best-possible privacy and
security. We believe Zeotap - with its roots in Germany - is an
expert and reliable partner to help navigate the first-party data
opportunity."
