Zeotap’s mission is to help brands deliver commercial outcomes in a privacy-first Europe. To achieve this, Zeotap partnered with Google Cloud to provide a customer data platform that is differentiated in the market with a focus on privacy, security, and compliance.🔒
Find out more on how Zeotap uses Google BigQuery to build highly customized audiences at scale to enable the next generation digital marketing experts to:
– drive higher conversion rates
– return on advertising spend
– reduce customer acquisition cost.
Read the full article here
Find out more on how Zeotap uses Google BigQuery to build highly customized audiences at scale to enable the next generation digital marketing experts to:
– drive higher conversion rates
– return on advertising spend
– reduce customer acquisition cost.
Read the full article here
